5 Mistakes Every SocialMedia Marketers Makes
There are many mistakes you can make but i noticed some common
mistakes that every amateurs make and should be avoided. I know, most of your
mistakes you do with good intentions, trying to grow your audience and become
popular like others. but in order to achieve the results, you should not make
the following common mistakes.
Trying Everything at one time.
I notice many times this in people, who wish to be a social
media marketer and new to social media. Let me point out that every social
media platform works differently, So your strategy of marketing on each social
media platform should be different.
Amateurs mostly join every social media platform and start
being active on every network they can find and copy content format from others
to gain audience and drive traffic to their websites but it’s wrong and you’ll
end up no where even after months of trying.
Expecting Growth in short time.
Mostly when people sign up to a social network, they want to
increase their followers/fans list in short time and make mistake like posting
too often or sharing their content only etc.
But let me tell you, it will get you less attention. For
example if you’re sharing the same content 10 times a day on twitter, people
will eventually get annoyed and will ignore your tweets later on. Even your
followers might end up unfollowing you.
You need to understand that growing your audience/followers
require times. It does not happen overnight. So better not to share same
content multiple times a day.
Also, if you wish to have millions of followers then sharing
only about 1 topic will get you followers but not all of them. So i advice that
share about my multiple topics on your social network to gain more followers.
Not Using The Hashtags.
Hashtags plays major role in marketing these days. If you don’t
know anything about hashtags, i am going to explain basics very quickly.
So to the point, importance of using hashtags is they give
more exposure to your posts. You might have noticed them on instagram and
twitter mostly. People use it to give more exposure to their posts. With the
help of hashtags, your posts becomes visible outside of your followers. The people
who are following the exact hashtag will able to see your posts.
This can help you gain more exposure to your posts and more
followers who have similar interests as you. One thing you should keep in mind
that you should use relevant hashtags to your posts.
If you’re posting some tips about marketing but using completely
off topic hashtags than you might end up with very less traffic or no traffic
at all. Learn more about how to use hashtags on twitter here.
Not following Back !
I know you don’t have to follow back every person that
follows you but if you don’t follow back people who follows you, some of them
will stop following you. You may see the fluctuations in your followers list,
that is because of you don’t follow back your followers. So it is suggested to
do so especially at beginning.
False believing that your posts are seen by all fans.
