Do this question ever crossed your mind that "Why do professional writter's posts get hundreds of clicks" ?

Because they are well-known ?
No..

Because they never miss one most powerful user attraction-An engaging Headline.

Yes, it's true.

I know you work really hard on your writing, You used all the writing advice that is available out there to craft your post. You have come up with great ideas that readers will find useful and you spent hours on writing that delivers and reads beautifully.

Let me state a fact for you first, Every user is faced with dozens of choices on its feed and Usually he/she makes choice by just reading its Headline only.

You wrote a great post that will help many users but firstly you will need come up with a excellent headline for it.

Remember, your headline is what that is going to sell your content so you need to make sure that you craft a excellent headline too.

Here, I m gonna share some elements to craft an excellent headline to sell your content and making people want to click on your link.

1. Surprise

Surprises in the headlines works because human brains like novelty, Thus surprises prove to be more simulating and grab others attention quickly

Example : Twitter goes public! 21 things you need to know.

Now whoever is twitter addict or spends so much time on twitter will obviously want to know how and when twitter went public.


2. Curiosity

There's a psychological phenomenon called curiosity gap. which is the gap between something a person knows and wants to know.

People usually start to feel deprivation when they notice a gap in their knowledge. Once a person knows little, they will want to find out more and fill in the missing information.

With this in mind write something enough in headlines that will sparkle their curiosity but not so much that you give your story away.

Example : Every writer regret not doing this sooner.

Now, Every person out there want to be writer will want to know the things are what that they must know. and so far it sold my content very efficiently. didn't it ?


3. Negatives

Everyone knows that superlatives like "best", "biggest", "great" are effective in the headlines but sometimes negative superlatives are even more powerful.

Negatives are powerful for tapping into people's insecurities. Using words like "Stop", "Destroys", "Avoid" etc often work because everyone wants to know if there's anything they need to stop ?

Example : 10 Mistakes Every Writer Needs to Avoid !


As you read the example, it is a strong headline. Makes people curious what to avoid to be a great writer whoever fears is obviously going to click on my link and that is how you need to sell your content too.


4. How to


Many writers says if your headlines starts with "How to" it's very good. This is thanks to everyone who wish to be smarter and learn something new.

If you are targeting audience that is trying to learn something then How to will be a great headline to start.

Example : How to Write Powerful Posts.

By reading above headline, I m sure whoever trying to perfect their writing skills and perfect posts want to click on the link and read the content in depth. Well that's what i was going for. And so far this headline is going to sell my content very easily because i know my audience are to trying to learn about writing great posts.